2. Categories
Essential - required for the site to function (e.g. storing your consent). No personal identifiers. No consent required.
Analytics - help us understand how you use the site and improve it (Google Analytics 4, Google Tag Manager). Activated only after your consent.
Advertising / marketing - measure the effectiveness of any advertising campaigns (Google Ads, if active). Activated only after your consent.
3. List of cookies & similar technologies
| Name | Provider | Purpose | Category | Lifetime |
|---|---|---|---|---|
| cookie-consent | aysenfjord.com | Store your consent choice | Essential | 12 months (localStorage) |
| _ga, _ga_* | Google LLC | Unique visitor identifier (GA4) | Analytics (consent) | Up to 2 years |
| _gid | Google LLC | Legacy visitor identifier | Analytics (consent) | 24 hours |
| _gcl_au | Google LLC | Google Ads conversion measurement (if active) | Advertising (consent) | 90 days |
| IDE, test_cookie | Google LLC / doubleclick.net | Remarketing (if active) | Advertising (consent) | Up to 13 months |
| iconify-* | aysenfjord.com | Vector icon cache in your browser | Essential (localStorage) | Until cleared |
| ambientOff | aysenfjord.com | Remember ambient animation/sound off preference | Essential (localStorage) | Until cleared |
The list reflects technologies actively used as of the effective date of this policy. If a new one is added, we update the list and inform you of the change.
4. How consent works (Consent Mode v2)
We use Google Consent Mode v2 - until you click "Accept" in the cookie banner, Google services receive only anonymous signals without advertising identifiers (ad_storage = denied, analytics_storage = denied). Only after your consent does traffic and conversion measurement fully activate.
If you click "Decline", no consent is set and all optional trackers stay off.
5. Manage cookies
5.1 On the site - click "Change cookie preferences" at the top of this page; the cookie banner re-appears.
5.2 In your browser - every modern browser (Chrome, Firefox, Safari, Edge...) lets you delete, block, or restrict cookies individually.
5.3 Global signals - we honor the "Do Not Track" and "Global Privacy Control (GPC)" preferences where your browser sends them; in that case no consent is set and analytics/advertising cookies are not activated.
6. Third-party cookies & US transfers
Cookies from Google (LLC, based in the USA) and communication via WhatsApp (Meta Platforms Inc., USA) involve transfers of data outside the EU. These transfers are protected by a combination of Standard Contractual Clauses (SCC) and certification under the EU-U.S. Data Privacy Framework.
Details on processors and safeguards can be found in the Privacy Policy, sections 4 and 5.
7. Updates & contact
We may update this policy from time to time. The effective version is always on this page with its effective date.
Questions about cookies: office@aysenfjord.com or WhatsApp +420 722 288 191.